A text shirt, in this case dedicated to the play "Pristan", is a very good info carrier. This particular shirt even includes notes and lyrics so you could sing (along to men on the stage). The first photo allows you to compare the shirt to the actual book. A book might contain more text, but it doesn't work well as an item of clothing or an advertisement.
Another bonus about the shirt is that sometimes you can find an actual person inside. Finally, you can make paper (new books) from an old t-shirt, but not the other way around. So no question about the heading. T-shirt-design & photo by Aapo Ilves.
You can see more t-shirt fashion cases here.
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